The possibilities presented by social and digital media are endless. Our Social and Digital Media web workshop is about achieving effective social media marketing communications for your practice.

This web workshop will equip you with the knowledge, tools and confidence to understand the core social media platforms, including Facebook, Twitter, LinkedIn and Instagram.


At the PMA we pride ourselves on the understanding that one size doesn’t fit all and – therefore, we have various formats of our workshops and can adapt any programme / agenda to suit your local needs and necessaries – so, please get in touch to discuss your requirements.

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Who should attend?

Don’t miss the opportunity to work with leading specialists in a series of workshops specifically focused on the ‘business’ aspects of General Practice.

  • Anyone working in general practice with an interest in or responsibility for social and digital media.


By the end of the web workshop delegates will be able to:

  • Understand and know their way around the different social and digital media platforms, and what will work for them and their practice.
  • Set up and manage their practice’s social media accounts.
  • Best way to engage with patients and staff in a digital setting.
  • Develop content for their social media platforms.

Guidance notes and will be provided to support this web workshop and certificates of attendance are awarded after the workshop.

Workshop Agenda

Below is an outline of the proposed agenda with sample timings. If you have any questions please get in touch.

Welcome & Introduction

  • The power of Social Media (facts, figures, reach, etc.)
  • The changing ways in which we all now consume information.
Introduction to the main social media platforms:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
Setting up your practice’s social media pages:

  • Getting started
  • Having a social media policy in place
  • Page roles
Measuring Success

  • FAQs
  • Driving traffic… and engaging the audience
  • Measuring success
    • Google Analytics
    • Other social media data metrics
  • Examples of success.
Reputation Management

  • Risk Management
  • Managing and enforcing the Practice Policy
  • How to deal with negative Social Media.
Action Planning & Group work

  • Generating content / Content ideas
  • What works, what doesn’t
  • Frequency
  • Pinned posts
  • Creating Groups
Summary and Q&A
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Contact the PMA now

If you would like more information about any of our workshops, the timings or adapting our programmes to your local needs / requirements, please call 0330 111 6459 or email

Please note that all workshops are delivered online as web workshop sessions – however, if you require face to face workshops, please get in touch and we will be happy to discuss this.

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Join our vibrant community of over 50,000 today and benefit from our services

As a PMA member, you will benefit from regular news and updates on key issues and regulatory changes that affect GP practices. You will gain access to exclusive training and events that ensure you maintain currency of knowledge and skills. You will have the opportunity to meet and network with your peers from around the UK.

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