The PMA Awards 2025 will recognise and celebrate excellence in management across all areas of the healthcare sector.

The PMA Awards 2025 will recognise and celebrate excellence in management across all areas of the healthcare sector.

There are 11 categories.
Each has a list of evaluation criteria.

Across all categories the winners are able to demonstrate a dynamic input to practice, PCN or other healthcare environments which are both measurable and of value to the practice, the PCN and the patients.

The judges look for excellence in terms of input and the quality of outcomes. The winner and highly recommended recipients are individuals who have demonstrated exceptional commitment to their role.

Awards Deadline

The deadline for nominations will be Sept 9th 2025

Shortlists

Shortlists will be announced Sept 26th 2025

Awards Ceremony

The Awards will be presented at Best Practice 2025, in Birmingham on Wednesday, Oct 8th 2025

Headline Sponsor – Bespoke Clinical Services – BCS

At the forefront of medicine management in the UK, Bespoke Clinical Services proudly operates as one of the premier specialist medicines management service providers. Boasting two strategically positioned HUBs, the company thrives with an impressive team of over 150 dedicated staff and PCN pharmacists.

These strategic hubs cater to various needs, ensuring that services are efficient and widespread. BCS’s comprehensive service truly delivers on its promise, handling the intricacies of recruitment, training, devising work strategies, and overseeing CPPE supervision for you. BCS’s devoted teams and management closely monitor the growth and progress of every pharmacist.

Additionally, we collaborate closely with each specific practice/PCN, guaranteeing that our customised approach aligns with every individual’s expectation. BCS primary emphasis is on four key areas: medicines management services, PCN Pharmacist Support, individual practice pharmacist support, and training and development. BCS have dedicated immense effort to refine these services, ensuring delivery of unparalleled quality to both our clients and the patients under our pharmacists’ care.

You can learn more about our Bespoke Clinical Services here. (bespokeclinicalservices.co.uk)

Gold Sponsor – CHEC

Founded in 2012, CHEC is a leading provider of community healthcare, working in partnership with the NHS, with over 30 state-of-the-art hospitals and 90+ community clinics across England. CHEC makes specialist Ophthalmology, Gastroenterology, Dermatology and ENT services readily available in communities, with greater flexibility and reduced waiting times. In 2023/24, CHEC consulted over 374,000 patients, with 98% feeling satisfied or very satisfied with the treatment they received. Operating in over 24 Integrated Care Boards, we pride ourselves on delivering exceptional patient care and a simplified, integrated booking service to ensure a seamless patient pathway and experience. By the end of 2025 CHEC will have expanded its portfolio of hospitals and community clinics in areas where access to NHS treatment is particularly challenging, to relieve local waiting lists for outpatient, elective, and diagnostic services. CHEC is committed to shared-care and partnership working, offering a range of CPD education and GP engagement events across the country.

You can learn more about the services provided by CHEC here

Silver Sponsor – GP Surveyors

GP Surveyors is celebrating its 25th year as the UK’s leading firm of Chartered Surveyors specialising in GP surgeries. GP Surveyors provide a range of specialist property services including;

  • Notional Rent Reviews
  • Leased Rent Reviews (Landlord and Tenant)
  • Market Valuations
  • Premises Sale & Leaseback
  • Lease Consultations (Creation, Renewal and Reviews)
  • Pharmacy Rent Reviews
  • Pharmacy Implants

GP Surveyors consistently uphold the highest standards, as they are regulated by the Royal Institution of Chartered Surveyors. Trusted by practices nationwide, their team of primary care sector experts has assisted over 3,400 GP surgeries in maximising their property income since 2000.

You can learn more about the services provided by GP Surveyors here

Gift Bag Sponsor – Hillcroft Surgery Supplies

You can learn more about the services provided by Hillcroft Surgery Supplies here

Award Categories

PMA Organisation Award 2025
Professional Development in
the Non-Clinical Workforce

This award seeks to recognise a Practice/Practice Partners who have made an outstanding contribution to the development of their non-clinical management team and their staff over the last 12 months.

  • a commitment to professional development of the management team and non-clinical workforce
  • delivery of service improvement and the impact of these services on their patients, practice or the local area
  • creative skill mixing, workforce development maximising the potential of practice staff, cross pollination and the introduction of new and evolving roles.
  • outstanding leadership and innovation, resulting in improved practice performance
  • resilience and wellbeing for their non clinical teams – examples of exemplary systems and processes
  • sustained investment in any area of practice management over the last year.

Caitlin Clarke

Castle Partnership/Fleggburgh Surgery

WINNER!
Dawn Thurston Fenland Group Practice Highly Commended
Amy Collins South Yorkshire Primary Care Workforce & Training Hub Highly Commended

Practice Business Manager of the Year 2025

This award seeks to recognise a Practice Business Manager who has made an outstanding contribution to their practice’s performance over the last 12 months.

  • delivery of exceptional patient-focused services and the benefit of these services on their patients, practice or the local area
  • outstanding leadership and innovation, resulting in improved practice performance, staff development, delivery of services etc.
  • evidence and examples of excelling over and above contractual requirements during the pandemic
  • development of working relationships with primary, secondary, social care and the voluntary sector
  • lead roles in primary care programmes in conjunction with NHSE, CCG, LMC, GP Federation or other primary care organisations resulting in the development of their practice/PCN and/or other organisations
  • sustained improvements in any area of business delivery over the last year.

James Perrin

The Simpson Centre & Penn Surgery

WINNER!
Sarah Rhodes-Bickerdyke The Avicenna Medical Practice Highly Commended
Prithipal Bhambra Kentish Town South PCN Highly Commended

Practice Manager of the Year 2025

This award seeks to recognise a Practice Manager who has made an outstanding contribution to their practice’s performance over the last 12 months.

  • delivery of patient-focused services and the impact of these services on their patients, practice or the local area
  • creative skill mixing, workforce development maximising the potential of practice staff, cross pollination and the introduction of new and evolving roles.
  • outstanding leadership and innovation, resulting in improved practice performance
  • resilience and wellbeing – examples of exemplary systems and processes
  • sustained improvements in any area of practice management over the last year.

Luke Swinden

 Ossett Surgery

 WINNER!
Chloe Phillips Stella Dental Highly Commended
Katie Chambers The Wall House Surgery in Reigate Highly Commended

PCN Manager of the Year 2025

This award seeks to recognise a PCN Manager who has made an outstanding contribution to their PCN’s performance over the last 12 months.

  • development of new relationships with other partners across primary, secondary, social care and the voluntary sector
  • innovative workforce development and the use of ARRs
  • advances in population health management using data to direct patient care and deliver services
  • engagement with local populations to address whole population needs particularly in relation to vulnerable, isolated and/or lonely patients
  • significant expansion of their use of digital platforms and other innovation to improve patient access during the COVID-19 pandemic
  • improvement in service delivery across the PCN, improving and making services less hard-to-reach for patients who find it harder to access them
  • becoming true partners in patient’s care and the impact on population health.

Prithipal Bhambra

Kentish Town South and James Wigg Group Practice

WINNER!
Kelly Vines Pennines PCN Highly Commended

Practice Finance Manager of the Year 2025

This award seeks to recognise a Practice Finance Manager who has made an outstanding contribution to their practice’s financial and commmercial performance over the last 12 months.

  • delivery of financial management enabling outstanding practice performance
  • creative skill mixing, workforce development maximising the potential of practice staff, cross pollination and the introduction of new and evolving roles.
  • outstanding leadership and innovation, resulting in improved practice performance
  • resilience and wellbeing – examples of exemplary systems and processes
  • sustained improvements in any area of finance management over the last year.

Rose Beggs

Castle Partnership

WINNER!
Zuzana Kastil Sutton Coldfield Group Practice Highly Commended
Rachel Hacon East Norfolk Medical Practice Highly Commended

Administration/Reception Manager of the Year 2025

This award seeks to recognise an Admin/Reception Manager who has made an outstanding contribution to their surgery’s performance over the last 12 months.

  • outstanding leadership and positive influence on patient outcomes, safety, and satisfaction including improving access for patients.
  • workforce development maximising the potential of reception staff to address the needs of patients and to assist freeing GPs’ time
  • engendering a culture of continuous improvement and supportive teamworking.

Susan Cooke

Collingwood Health Group

WINNER!
Rosheny Rajbahak Havergal Surgery Highly Commended

Receptionist Team of the Year 2025

This award seeks to recognise a Receptionist Team who has made an outstanding contribution to their surgery’s performance over the last 12 months.

  • outstanding leadership and positive influence on patient outcomes, safety, and satisfaction including improving access for patients.
  • workforce development maximising the potential of reception staff to address the needs of patients and to assist freeing GPs’ time
  • engendering a culture of continuous improvement and supportive teamworking.

 

TeamCastle Patient Service Coordinators

Castle Partnership

WINNER!
Westbank Practice Reception Team Westbank Practice Highly Commended
Avicenna Reception Team The Avicenna Medical Practice Highly Commended
Dunstan Village Group Practice Reception Team Dunstan Village Group Practice Highly Commended

Outstanding contribution to General Practice 2025

This award seeks to recognise a person who has made an outstanding contribution to General Practice over the last 12 months.

  • achievement above and beyond expectations of their role resulting in significant patient benefit in the practice and wider community.
  • proactivity in sharing best practice so patients and communities further afield/nationwide can also benefit.

Dr Andrew Potter

North Road West Medical Centre

WINNER!
Marcia Greene Havergal Surgery Highly Commended
Rowan Summers Barnstaple Alliance PCN Highly Commended

Lifetime Achievement Award 2025

This Award seeks to recognise outstanding and sustained contributions to the Health and Care sector over a career in Practice and or Business Management.

Nominations are invited – from all managers and other general practice staff – as ‘peer to peer’ recognition of the contributions made by the individual nominated.

  • Recognition for their work and commitment in General Practice.
  • Outstanding and sustained contributions to the Health and Care sector over a career in Practice and or Business Management.
  • Significant impact in, for example, their CCG, LMC, Training Hub or ICS and in supporting other practices and health care organisations.
  • Recognition for their commitment in developing professionalism across the Health and Care sector.

Sarah Rhodes-Bickerdyke

The Avicenna Medical Practice

WINNER!

Sustainability in General Practice 2025

The Sustainability in General Practice award acknowledges and celebrates the crucial role of healthcare practices in promoting sustainability.

This category recognises the general practice or PCN that demonstrate a commitment to environmental responsibility and community engagement. By prioritising sustainable practices, these healthcare providers contribute to a greener and more resilient healthcare system.

This award encourages and highlights initiatives that integrate eco-friendly measures into the day-to-day general practice, fostering a positive impact on both the local community and the broader environment.

  • Environmental Impact: Evaluate the practice or PCN’s efforts to reduce its environmental footprint through energy conservation, waste reduction, and the implementation of sustainable technologies.
  • Community Engagement: Assess the practice’s initiatives to involve and educate the community in sustainable healthcare practices, promoting awareness and fostering a sense of environmental responsibility.
  • Resource Efficiency: Examine the practice’s efficient management of resources, including medical supplies, waste reduction measures, and the adoption of circular economy principles.
  • Staff Training and Well-being: Recognise practices that invest in staff training on sustainable practices and well-being, creating a positive workplace culture that aligns with environmental consciousness.
  • Innovation and Adaptability: Acknowledge practices that showcase innovation in sustainable healthcare solutions, adopting cutting-edge technologies and demonstrating adaptability in evolving towards more sustainable practices.

Havergal Surgery

Havergal Surgery

WINNER!

Innovation in General Practice Award 2025

The Innovation in General Practice award recognises outstanding initiatives that have significantly enhanced the delivery of healthcare services in general practice settings.

This category celebrates innovative approaches that have improved patient care, streamlined processes, and demonstrated a commitment to advancing the field of general practice.

  • Impact on Patient Care: Judges will evaluate how the innovation has positively impacted patient outcomes and experiences. Consideration will be given to improvements in health outcomes, patient satisfaction, and overall quality of care.
  • Efficiency and Effectiveness: The efficiency and effectiveness of the innovation in improving general practice operations will be assessed. Judges will look at how the initiative has optimised workflows, reduced administrative burden, and enhanced overall practice efficiency.
  • Adaptability and Sustainability: The adaptability and sustainability of the innovation will be considered. Judges will assess whether the initiative can be easily integrated into various general practice settings and sustained over the long term.
  • Technological Integration: Evaluation of how well the innovation leverages technology to enhance general practice services. This criterion will assess the integration of cutting-edge technologies, electronic health records, or other digital solutions to improve overall practice functionality.
  • Collaboration and Stakeholder Engagement: The extent to which the innovation encourages collaboration among healthcare professionals, engages patients, and involves other relevant stakeholders will be assessed. Judges will consider the initiative’s ability to foster a collaborative and patient-centered approach in general practice.

Sahir Ahmed – The Get Together Male Isolation Project

Shoreditch Park & City PCN

WINNER!
Dr Vijay Vinod Greenwood Practice Highly Commended