In today’s fast-paced and ever-evolving organisational landscape, groups and teams often lack clear aims, plans or agreed boundaries for working effectively together. Exploring how to create clarity of a shared strategic direction, clear plans and responsibilities, and clarity of the required behaviours that form the desired reputation for a team and patients has never been more essential. The final part of the jigsaw is to inspire and engage teams with clear and impactful communication.

Many organisations and teams struggle with vague aims, disjointed plans, and undefined boundaries, leading to inefficiencies, confusion, low engagement and poor productivity. Creating clarity involves setting a shared strategic direction, developing clear plans, responsibilities and establishing the required behaviours to cultivate a reputation that is admired. Furthermore, inspiring and engaging teams through impactful communication is crucial to realising shared goals.

Benefits:

  • Reflect and review to define clear shared strategic aims and direction for Practices, PCNs or ICSs during a period of rapid change and continual pressure.
  • Stepping back to define the optimum behaviours that the team need to successfully operate together and deliver a shared set of goals.
  • Exploring current resources and gaps to form a plan of action that moves a team forward collectively and with pace.
  • Completing a focused template throughout the programme to form a plan of action.

At the PMA we pride ourselves on the understanding that one size doesn’t fit all and – therefore, we have various formats of our workshops and can adapt any programme / agenda to suit your local needs and necessaries – so, please get in touch to discuss your requirements.

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Who should attend?

Don't miss opportunity to work with leading specialists in a series of full day workshops specifically focused on the ‘business’ aspects of General Practice.

  • Doctors

  • Nurses

  • Practice Managers

  • Healthcare Professionals

Workshop Outcomes

Key Outcomes:

  • Defined Strategic Aims and Direction: Participants will leave with a clear, shared understanding of the organisation’s strategic goals and direction. This ensures that everyone is aligned and working towards the same objectives, reducing ambiguity and enhanced focus
  • Clear Roles and Responsibilities: Each team member will have a well-defined role and set of responsibilities. This clarity will help streamline workflows, minimise overlap, and ensure accountability within the team.
  • Agreed-Upon Behavioural Expectations: The team will establish and agree on the key behaviours that support their collective success and desired reputation. This will foster a positive, collaborative culture aligned with the organisation’s values.
  • Comprehensive Resource and Gap Analysis: The workshop will identify current resources and pinpoint any gaps that need addressing. Participants will leave with a clear action plan to leverage existing resources effectively and address identified gaps.
  • Impactful Communication Strategies: Participants will develop strategies for impactful communication that inspire and engage their teams. This includes crafting well framed and motivational messages, utilising effective communication channels, and implementing feedback loops to ensure ongoing engagement.
  • Actionable Plans for Moving Forward: The workshop will culminate in delegates building a template of actionable plans that detail the next steps for the team. These plans will include specific tasks, timelines, and responsible individuals, ensuring that the team can move forward collectively and confidently.

Workshop Agenda

Below is an outline of the proposed agenda, if you have any questions please get in touch.

Key Components for Clarity and Effective Communication

Delegates will work through the ‘Five-F’s’ of Clarity, followed by the pragmatic communication model of ‘CBI’ to effectively engage the target audience, supported by the completion of an action focused template as we step through the programme.
Section 1 – ‘Focus’ – ‘where are we going? What is our shared aim?’

Defining Shared Strategic Aims and Direction:

  • Reflect and Review on the organisation’s current position, objectives, and challenges. This process helps to align all members with the strategic direction.
  • Collaborative Goal Setting: Engage team members in setting strategic goals to ensure buy-in and shared understanding. This fosters a sense of ownership and commitment.
  • Complete the supporting action template.
Section 2 – ‘Followership’ – ‘what is our individual and collective purpose, why we exist?’

Defining our purpose and why we exist as individuals and a team:

  • Exploring and identifying why we exist individually and as a team.
  • Identifying our purpose, in order that we have an anchor as a we lead change.
  • Define clear roles and responsibilities.
  • Complete the supporting action template.
Section 3 – ‘Fellowship’ – ‘what behaviours do we want at the heart of everything we do?’

Identifying the behaviours that are consistently demonstrated to others, shaping our reputation

  • Current behavioural strengths – what are we known for that has a positive impact?
  • Future behavioural expectations – what positive behaviours do we aspire towards?
  • Operating norms – how do we want others to see or feel our behaviours being lived?
  • Complete the supporting action template.
Section 4 – ‘Forces at play’ – ‘what resources do we already have, or need, to achieve our aim?’’

Identifying Resources and Gaps:

  • Resource Assessment: Evaluate the current resources available to the team, including skills, tools, and support systems.
  • Gap Analysis: Identify gaps that hinder progress and develop strategies to address them, such as training, recruitment, or process improvements.
  • Complete the supporting action template.
Session 5 – ‘Future’ – ‘what are the top actions that must take place, when and who?’

Developing the high-level plan of action with clear roles and responsibilities and timelines:

  • What are the top priorities that MUST happen to move towards the shared goal?
  • Who will take responsibility for each priority?
  • When does each priority need to start and be completed?
  • How will others be effectively engaged with the output of the clear strategy?
  • Complete the supporting action template.
Q&A
Close

Impactful Communication to Inspire and Engage

Effectively engaging the target audience with clear and impactful communication:

  • Defining how you will answer the audience’s ‘why’ to buy-in to the message
  • Applying the communication model of ‘Clarity, Brevity and Impact’ (CBI) to the message
  • Define the optimum methods to get your message across and reach the audience – utilising all effective communication channels such as offsite, in-person, virtual, supported by emails
  • Craft a positively framed messages that inspiring and motivates all to buy-in to a shared aim.
  • Implement regular feedback loops to keep the team informed of progress, celebrate successes, and address concerns promptly.

Benefits

  • Strategic Alignment: Defined strategic aims support Practices, PCNs (Primary Care Networks), or ICSs (Integrated Care Systems) to navigate change and pressure with a clear purpose and direction.
  • Enhanced Team Cohesion: Defining optimal behaviours and establishing clear plans foster a cohesive team environment where everyone works towards shared goals.
  • Improved Resource Utilisation: Assessing current resources and identifying gaps ensure that the team can collectively move forward with a well-thought-out action plan.
  • Increased Engagement and Motivation: Impactful communication inspires and engages teams, making them more motivated to achieve their goals and perform at their best.

Conclusion

Leading with clarity and effective communication is crucial for any organisation aiming to thrive in a dynamic environment. By setting clear strategic directions, establishing defined plans and responsibilities, fostering optimal behaviours, and using impactful communication, leaders can create a cohesive and motivated team ready to meet challenges and achieve outstanding results.

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Contact the PMA now

If you would like more information about any of our workshops, the timings or adapting our programmes to your local needs / requirements, please call 0330 111 6459 or email enquiries@pma-uk.org

Please note that all workshops are delivered online as web workshop sessions – however, if you require face to face workshops, please get in touch and we will be happy to discuss this.

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