This web workshop been developed to support receptionists and other health care professionals in General Practice to develop their skills and confidence to provide excellence in customer service and to help manage challenging conflict situations. The web workshop will help you create a vision of exceptional customer service and will also help you to manage conflicts that arise in General Practice. We will consider how and why conflict may arise between staff members and the patients or their carers around access to services, treatments and other aspects of practices life and will consider and reflect on ways to manage this.

The web workshop will be interactive – delegates will be encouraged to share challenges and conflicts they have already encountered – our facilitator will also share their experiences from GP practice. Participants will have an opportunity to practice their skills in conflict resolution skills.

At the PMA we pride ourselves on the understanding that one size doesn’t fit all and – therefore, we have various formats of our workshops and can adapt any programme / agenda to suit your local needs and necessaries – so, please get in touch to discuss your requirements.

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Who should attend?

Don't miss opportunity to work with leading specialists in a series of full day workshops specifically focused on the ‘business’ aspects of General Practice.
  • GP practice staff

  • Pharmacy staff


By the end of the web workshop delegates will be able to:

  • Identify current gaps in customer service delivery and areas for improvement.
  • Recognise barriers to good communication.
  • See the importance of excellent internal communication and the positive effect this has on service delivery.
  • Recognise their own personality style and those of your colleagues, patients and other customers.
  • Enhance awareness of your response to different conflict situations and personality types and the effect this can have when dealing with challenging situations.
  • Manage and understand the expectations, feelings, fears and needs of the patients.
  • Exhibit more confidence, motivation and control when dealing with challenging situations and complaints.
  • Understand the difference between assertive, aggressive and passive behaviour.

A workbook and guidance notes and will be provided to support this workshop – and delegates will receive a useful summary of the day with further notes of the key messages of the day.

Certificates of attendance are awarded after the web workshop.

Training Recommendations

All staff who wish to undertake the web workshop:

  • Should be GP Practice staff and understand the course outcomes.

Practice requirements

All practices who wish to send staff to attend the session should:

  • Commit to allowing the staff member time to attend the training course.
  • Ensure that robust protocols are developed and agreed by both clinical and non-clinical members of the team, which clearly identifies the responsibilities of each and when it is necessary for the non-clinical member staff member to escalate up to the clinical staff member.


Introduction, objectives and why are we here
 What the Patients think

  • What do patients say?
Recognising great service
Key Characteristics of Excellent Customer Service

  • First Impressions
  • Last Impressions

  • Face to face communication
  • 3 V’s of communication
  • Non-verbal communication
  • Great communication is …
  • Things to avoid
  • Professional touches
 Listening for Success

  • Active listening
  • Open vs. closed questions
  • Context
  • Risk assessment – developing a safe environment
  • Triggers
Models of Communication

  • Betari Box
  • Escalate or de-escalate
  • Managing difficult conversations
  • Escalating conflict – recognising the signs
  • Take action
  • Things to remember
Conflict Management – a skills practice session

Practical exercises that will require the attendees to think about a situation that they have previously encountered and to think about how they dealt with it and what they would do differently.

Summary and Q & A
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Contact the PMA now

If you would like more information about any of our workshops, the timings or adapting our programmes to your local needs / requirements, please call 0330 111 6459 or email

Please note that all workshops are delivered online as web workshop sessions – however, if you require face to face workshops, please get in touch and we will be happy to discuss this.

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