The possibilities presented by social and digital media are endless. Our Social and Digital Media web workshop is about achieving effective social media marketing communications for your practice.
This web workshop will equip you with the knowledge, tools and confidence to understand the core social media platforms, including Facebook, Twitter, LinkedIn and Instagram.
SPACER
Don’t miss the opportunity to work with leading specialists in a series of workshops specifically focused on the ‘business’ aspects of General Practice.
- Anyone working in general practice with an interest in or responsibility for social and digital media.
Objectives
By the end of the web workshop delegates will be able to:
- Understand and know their way around the different social and digital media platforms, and what will work for them and their practice.
- Set up and manage their practice’s social media accounts.
- Best way to engage with patients and staff in a digital setting.
- Develop content for their social media platforms.
Guidance notes and will be provided to support this web workshop and certificates of attendance are awarded after the workshop.
Workshop Agenda
Below is an outline of the proposed agenda with sample timings. If you have any questions please get in touch.
| Welcome & Introduction |
Overview
|
| Introduction to the main social media platforms:
|
Setting up your practice’s social media pages:
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Measuring Success
|
Reputation Management
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Action Planning & Group work
|
| Summary and Q&A |
| Close |